How to optimise your title tags

I was asked on Twitter to share some ‘best practice’ tips on web site title tags.  And so I did – in 4 tweets.  I thought that I’d share them with you as a very simple primer on how to start optimising the title tags on your website:


@GinaRubel Keep it under 66 characters, important keywords near the front, Don’t repeat too much but perhaps repeat your main keyword twice