Lovely Warm Bread via Twitter

Photo by James JordanStrange title isn’t it?  But it’s about a wonderful story involving a London bakery using Twitter to inform people when they’re just baked a fresh batch of bread.  You can get the whole story here:

It’s a fantastic example of a business looking at how it can take new technology and use it to increase business.  Most people would never think that a bakery would benefit from having a website or from using Twitter or Facebook.  However, they’ve identified a selling point, in that people love warm bread (and the smell of warm bread – YUM!) and they’ve managed to find a niche that people are just lapping up!

What about your business?  Have you thought about how you could use Twitter and other social media to increase your sales?  If you use Twitter, please share how you use it in the comments below.